From the moment you first lay eyes on it, it is clear that a lot of attention has been paid to the details of Wordze - it looks extremely smart and sleek. The signup and tour side of the site is a masterclass in low-pressure online sales, with a smart and to-the-point demonstration of the service available.

Wordze itself is a keyword research tool, and as such is an entry in a crowded marketplace. It takes a lot for a company to set itself apart from the competition in this space, and Wordze do have one reasonably unique offering for this price band - ISP data.

Like the massively expensive Hitwise, Wordze buy ISP log data, although I couldn't find any information specifying which particular ISPs were used.

Using the tool is simple and easy, and the results endlessly fascinating. Enter a starter keyword and the tool will build a list of related phrases based on that. It will give each word a score (essentially a keyword ranking difficulty score - the lower the better), as well as an estimated traffic level. There's also an API, to allow you to grab this data for use directly in your own software - bonus.

The really interesting stuff starts to happen with the Keyword History and WordRank tools. The WordRank tool will analyse your competition for you (in some detail), giving you such detail as PageRank, domain age and total links. Disappointingly the "Links Per Month" metric is just an average, rather than gauge of the current link acquisition rate.

I'm happy to forgive them that, though, as I am totally hypnotised by the Keyword History tool. It's cost me hours already and will certainly cost me a great deal more. It will give you a nice little graph of traffic levels over your chosen period for your chosen keyword (most keywords will need you to extend the standard timeframe before you see any data).

My only reservation about the keyword research tool is that I'm not entirely sure of the accuracy of the traffic levels. It seems fine to me but several of the keywords I tested had major traffic spikes that didn't sit quite right with me, although of course there are any number of reasons for traffic spikes even for highly popular keywords.

Pretty graphs aside, the Wordze research tool is very smart and highly usable, with some great features - certainly unique among the tools I've seen in this price bracket ($45 per month, discounted at the time of writing to $35).

A one-day trial will set you back a meagre $7.95, and if you're looking for a keyword research tool that incorporates real-world user data, I'd strongly suggest you give it a try - you're unlikely to find better for the price.
 

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