Online Marketing

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Mutual Blog Promotion

Posted in Blogging, Online Marketing, June 30, 2007 | 29 comments

Commenting on blogs is an essential part of most low budget marketing strategies, especially when promoting blogs. Plenty of people automate blog commenting, spamming thousands of blogs with worthless generic comments. There is a better way, of course.

Ten Ways To Improve Your Website Conversion Rate

Posted in Online Marketing, June 12, 2006 | 51 comments

Why worry about getting twice as many people to visit your site, when it can be far easier to double the number of sales from the people already visiting? Here are 10 ways to improve your website conversion rate.

Online Marketing for Beginners

Posted in Online Marketing, May 19, 2006 | 33 comments

A guide to marketing websites. Half how to educate a client, and half the approach to take to really make a difference. And some waffle.

Jargon Explained

Posted in Online Marketing, May 3, 2006 | 6 comments

My clients have often found themselves inundated with jargon, especially where proposals and sales calls are concerned. I find myself sometimes using too much jargon - easily done when you spend so much time working in any field. This jargon guide explains the industry terms in simple language.

My Site's Dropped!

Posted in Online Marketing, January 4, 2006 | 10 comments

Why sites usually drop in the SERPs and what to do what that happens.

robots.txt File

Posted in Online Marketing, July 19, 2004 | 19 comments

Learn how and why you should add a robots.txt file to your website.

How to get listed in Web Directories

Posted in Online Marketing, May 26, 2004 | 13 comments

Web directories can provide a boost to traffic, both directly and indirectly. There are some basic rules and guidelines you should be aware of before submitting your site to any of them to maximise your chances of being listed.

Copywriting for Beginners

Posted in Online Marketing, May 19, 2004 | 3 comments

A short set of guidelines for writing effective copy for websites.

Introducing SEO

Posted in Online Marketing, December 5, 2003 | 3 comments

Search engine optimization is an alien concept to many designers and businesses. This simple introduction explains what SEO is, and how to get started.

META Tags

Posted in Online Marketing, November 3, 2003 | 13 comments

META tags are rarely used well, but can be a boost to your search engine placement. This guide explains which tags to use and how to use them effectively.