Comments on PPC Management Software: Problem Solved - AddedBytes.com

Comment on PPC Management Software: Problem Solved

2008-04-08T01:21:25+01:00

Comment by Daily Vitamins ( )

Thanks for the resource. I have been looking for a good PPC management software for a long time.

Comment on PPC Management Software: Problem Solved

2008-04-05T06:03:06+01:00

Comment by Bape ( http://www.bathingape.com.au )

I looked over the Kenshoo software. It looks as though it though it would deffinitely be easy to help manage PPC campaigns. Thanks for the insite.

Comment on PPC Management Software: Problem Solved

2008-03-21T15:31:19+00:00

Comment by Terry Stanfield ( http://www.clickadvant.com )

Does anyone know of a software package that can optimize you account for Return On Ad Spend. This is vital for e-commerce PPC. This number is total profit/total spend (if you use total revenue provided by the search engines you do not get a real percentage). If your profit is $100 and your spend is $100 you ROAS = 100% you are breaking even. As long as your ROAS is 101% or higher you are making $$$ and your PPC is free.

Both Google and Yahoo can tell you what this number is (although it is based on total revenue, you just have to figure out what ROAS you need based upon your profit margin) but they cannot optimize for this number.

I have yet to find any software that optimizes a PPC account for ROAS.
I am surprised at the number of online retailers that don’t even understand the concept. This is the number that determines how much money you take to the bank.
Any thoughts let me know.

Terry
email me if you like terry50@nc.rr.com

Comment on PPC Management Software: Problem Solved

2008-03-16T17:23:00+00:00

Comment by Andrey Shirben ( http://www.kenshoo.com )

Hi Leo, please feel free to drop me a line to andrey.shirben@kenshoo.com and I'll direct the right person to reply to you swiftly.

Regards,

Andrey Shirben

Comment on PPC Management Software: Problem Solved

2008-02-28T21:34:28+00:00

Comment by Leo ( )

Meant to say Double Click, not Click Tracks.

Comment on PPC Management Software: Problem Solved

2008-02-28T21:33:16+00:00

Comment by Leo ( )

Dave,

Have you heard anything about Click Tracks? Also, I'm having a hard time getting in touch with Kenshoo. Is there something I'm missing (other than good old fashioned persistence)? Thanks in advance.

Comment on PPC Management Software: Problem Solved

2008-02-26T08:23:48+00:00

Comment by Dave Child ( http://www.addedbytes.com )

Leo: For us, Kenshoo is very competetive.

David: Yes, it pushes to all the engines. Copying a campaign from one to another is about 4 clicks.

Comment on PPC Management Software: Problem Solved

2008-02-26T04:04:06+00:00

Comment by Leo ( )

Can you give us an idea on pricing for Kenshoo?

Comment on PPC Management Software: Problem Solved

2008-01-16T01:35:38+00:00

Comment by Barbara Mesar ( http://www.apexpacific.com )

Elvis,

Thank you for your feedback on our software.

Many of those points you mentioned have been addressed over recent months and we are now in the final stages of developing a new version PPC BidMax 5.0. due out later this year.

Also, just to quickly add that all enquiries that we recieve from clients are responded to within 24hours if you happen to reach us out of office hours. I am not sure what happened in your specific case however many clients like yourself comment that no responses were recieved to their emails.

Generally we find after we do manage to eventually contact the client that our emails went into their Junk Mail folder and was deleted after 7 days of sitting there or they left an unclear message on our machine where are unable to accurately hear your phone number or contact details and thus really cannot get back to them until they contact us again.

We try to maintain very high customer service standards however sometimes we need the clients help to do so.

Comment on PPC Management Software: Problem Solved

2008-01-15T04:45:02+00:00

Comment by Elvis ( http://www.elvisblogs.org )

For all those reading about Apex PPC BidMax 4.0, it is a good piece of software but lacks many needed things that a heavy PPC advertiser looks for.

I noticed the software hung quite often causing my PC to lock down when doing updates to the PPC api services (Google and Yahoo).

Another thing I did not like is you only get so many words with your subscription. And, then you have to make sure you are in the good graces of the PPC engines (Google Yahoo etc) to allow you more api service calls than normal.

I noticed on the previous version of Bid Max it was not optimizing the service calls to Google; Google provides a function to pull down a list of keywords and their stats, and BidMax was pulling each keyword down seperately - this was wasting my api service call credits. When tech support from Apex contacted me they said the api call was optimized :( I guess Google was somehow miscalculating how many credits I wasted... :(

When it came to support from Apex, the support was slow to respond (they are in Australia). When I emailed in and told them that I was no longer using the software and to cancel my subscription they ignored my emails and phone calls. Only after I called American Express and ask them to reverse the fees did someone (I am thinking it was Barbara herself) call me during normal USA business hours to discuss. In the end they did give credit and offered to try the new version of the software for so many days.

I personally couldn't handle the mess of the software, like Alex, finding a great PPC software is hard to do for "major players".

I am somewhat out of the PPC advertising thing for the time being but I will give Kenshoo a look Alex.

Thanks for the post.